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Rational

The three key features of my project are: simplicity, synthesis, minimalism. The goal was to reach the pure synthesis of the characters represented, analyzing the distinctive features.

Lovers and art historians characterize the target. The t-shirt is made special by the graphics and intriguing, as it is represented “the enigma” of discovering the artist depicted.

The consumer is helped to understand what it is a single word: “Artists.” (Artists.) The t-shirt comes in different variants: one with two different backgrounds and with all the characters; five more with just a character in such a way that the user can choose his favorite artist.

It was also made a study and play of colors in which the backgrounds of the shirts are the same inverted characters.

 

Product analysis

 

 

Concept

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Graphic T-Shirts

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Letteringtshirt_13Text color “artist.”

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Color palettetshirt_15Label

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The logo featuresB&N – Positive and negativetshirt_18Negative spacetshirt_19Reductions and legibility of the brandtshirt_20Permitted uses of the brandtshirt_21Letteringtshirt_22Labels proofingtshirt_23Executive T-shirttshirt_24

PackagingPattern: synthesis – essentialitytshirt_26Toptshirt_27All artiststshirt_28Magrittetshirt_29Warholtshirt_30Dalìtshirt_31Van Goghtshirt_32Haringtshirt_33Executive pack all the characters

 

 

Executive pack R. Magritte

 

 

Executive pack A. Warhol

Executive pack S. Dalì

Executive pack V. Van Gogh

Executive pack K. Haring

Limited edition

Further development and project summary: there are only the patterns, the word “artist” is gone because the user knows the line shapes.

limited_edition

Exhibitor – graphic scheme

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Executive exhibitortshirt_42

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Bag

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Pin

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