Hi! My name is Zoe and I am a visual designer.
I love Brand Identity, i.e. creating, restoring all those elements that characterize the image and that transmit the values of an activity, so that they are clear for a specific target (people you want to reach).
But the real reason I love it is the design, the creative process behind an idea, because that’s what holds up all the work. The foundations must be solid, otherwise everything collapses. It’s the most important part of the job for me, and also the one that can take longer, but once the concept is found, the project takes shape almost by magic and everything seems so “easy and simple”, but in reality it is not.
But the simplest ideas are the most difficult and best.
Suite Adobe (Illustrator, InDesign, Photoshop, Premiere, After Effects), HTML5, CSS3, WordPress, Reflex Canon 1200D, wacom, chalk, paper, lapis, brush and markers.
Concept development brand identity (pay off, logo design and business cards, design and and website creation, UI and UX, social communication, storyboard, motion design video 2D).
Photography, painting, calligraphy, lettering, chalk design, wedding invitation.
I TAO PI PU TAO.